What If Facebook Isn’t So Special After All?

Mark ZukarbergAs the fateful day of Facebook’s initial public offering draws closer, the giant social network’s financial results are attracting more attention. I think Facebook still has lots of opportunities even if its growth stagnates and its coolness has long since vanished. And while its recently updated securities filingshows some blockbuster numbers including a mind boggling 900 million active users. Facebook's latest securities filing contains some eye-popping numbers. Half a billion of whom use the site daily it also reveals some potential red flags, including rapidly rising costs for marketing and other expenses. Don't forget there's also the issue of what constitutes an “active user”.
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